“Top-performing companies are three times more likely than lower performers to be sophisticated users of analytics, and are two times more likely to say that their analytics use is a competitive differentiator.“
Controlling operational costs is certainly one of the biggest challenges that any retailer faces. Since supermarkets and megastores typically run on extremely low-profit margins due to the highly competitive environment, the need for a lean and efficient operation whilst Optimizing the Marketing Efforts and Expenses is critical.